The SMERGY campaign will offer various information about energy saving and energy efficiency in special topics for the website. These topics are highlighting different issues and motivate users to participate in energy saving activities. All campaign activities are linked to each other, generating synergies between offline and online activities.
During the whole campaign duration seven special topics will be published on the national campaign websites. One special topic includes several texts, interviews and tips regarding an energy saving topic with relevance to the target group. Examples for special topics are heating, lighting, electronic devices, smart IT use / Green IT, or how to find an energy-efficient apartment. The integration of expertise and experience in consumer communication into the online communication concept will be covered by the involvement of partner companies.
The function of the special topics is to highlight one specific topic to address users, media and potential partners out of that special sector. As young adults often live as tenants and only have limited influence on energy-efficient investments in their house (e.g. they cannot replace the heating pump or old windows).